Tadu Yimam joined the National Association of College and University Business Officers (NACUBO) in 2007. As the vice president for digital innovation, Tadu leads NACUBO’s distance learning, mobile application, information technology and marketing efforts. She is charged with curating and developing content into online programs such as webcasts, self-study courses, microlearning, as well as managing NACUBO's technology profile.
Prior to joining NACUBO, she began her career in marketing with a focus in logistics and transportation management for Target Corporation. Yimam later served as the manager of public relations for The Endocrine Society and launched the “America Weighs In,” educational campaign highlighting the role endocrinologists play in researching and treating obesity. She is a graduate of the University of Maryland, Robert H. Smith School of Business, and has a certificate in professional writing from Georgetown University. Follow her on twitter @TaduYimam.