Jason F. Simon, Ph.D. is the Assistant Vice President - Data, Analytics, and Institutional Research at the University of North Texas serving under the VP of Finance and Administration. Jason also serves as an affiliate faculty member in the Higher Education department. He leads an enterprise-wide data warehouse program designed to bring together data sources across the entire campus. Over his 23 year career, he has lead teams in advancement, student affairs, academic affairs, finance and administration, and enrollment management. He brings these diverse perspectives to his work in supporting creative data solutions for strategically important challenges facing his institution. As a frequent presenter, his scholarly work delves into the areas of data management and culture, future-proofing higher education and institutional research, and linking analytic efforts with decision making. He recently authored a chapter in a new text where he focused on linking planning, ownership, governance, and execution to build beneficial data cultures. Finally, Jason represented the Association of Institutional Research membership in the drafting of the AIR/EDUCAUSE/NACUBO Joint Statement on Analytics.