Bob G Atkins , MBA

CEO, Gray Associates, Inc. , Concord , Massachusetts

Bob led Gray’s entry into the education industry and the development of Gray’s proprietary industry databases and service offerings. He has worked with most of Gray’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, and program strategy. He is an expert in business strategy, marketing, sales and high-tech distribution channels.

Bob has helped AT&T, American Express, HP, IBM, and a number of higher education clients to develop growth strategies, enter new markets, and build their sales and channel organizations. He has also led efforts that have eliminated tens of millions of dollars in cost, particularly in sales and channel management. He is a published author, whose articles have appeared in The Wall Street Journal, Sales and Marketing Management, and other publications around the world. He received an MBA, with honors, from Harvard Business School and a BA, magna cum laude, from Harvard College.

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