Tuesday Morning Learning Opps

Strategic Approaches to Tuition Pricing Can Translate into Increases Greater than Peers’

  • Tuesday, July 16
  • 08:30 AM - 09:45 AM
  • Austin Conv Center
  • Level 4, 17A
  • MS


Paul-James Cukanna

Vice President & Chief Enrollment Officer

Duquesne University

Pittsburgh, Pennsylvania

Dennis Gephardt

Vice President & Senior Credit Officer

Moody's Investors Service

New York, New York

Amir Rahnamay-Azar

Senior Vice President and Chief Financial Officer

Syracuse University

Syracuse, New York


Even in the context of public concerns about the cost of higher education, some institutions have decided to increase the price of their tuition faster than their peers. When successful, this cutting-against-the-grain approach can yield incremental funding that can further enhance an institution’s strategic positioning. Hear how one institution uses its internal research and data capabilities to better respond to the opportunities and challenges in its market and how another institution increased tuition by approximately $5,000 to support academic excellence, discovery and innovation, and the student experience.

Learning Objectives

  • Discuss recent trends in pricing strategies across higher education
  • Examine how institutions develop their own data analytics to guide pricing and financial aid strategies
  • Recognize how and why strategic pricing decisions may deviate from those at peer institutions