Tuesday Midday Learning Opps

Is There Any Way Out of Tuition Discounting?

  • Tuesday, July 16
  • 10:15 AM - 11:45 AM
  • Austin Conv Center
  • Level 4, 17A
  • SK


Bill Hall


Applied Policy Research, Inc.

Minneapolis, Minnesota

Devorah Lieberman


University of La Verne

La Verne , California

Susan Scroggins

Senior Vice President for Finance and Treasurer

Valparaiso University

Valparaiso, Indiana

Gerald Whittington

Senior Vice President and Special Assistant to the President

Elon University

Elon, North Carolina


Regardless of current economic conditions, economically distressed students make up a sizable portion of the enrollment at many institutions. The growing reliance on these students, as well as price resistance among middle income families, has resulted in rising discount rates which, in turn, put pressure on private colleges and universities to modify their business plans. Strategic plans with less reliance on growth can reduce the upward pressure on the discount rate. During this session, panelists will describe the dynamics of tuition discounting and its impact on higher education enrollment and look at how to achieve a better balance of enrollment and revenue goals.

Learning Objectives

  • Learn about the dynamics of tuition discounting that make college more affordable and institutions more financially stable
  • Gain a better understanding of the prospects for rising net tuition revenue in the midst of increased competition
  • Address whether your institution receives a viable growth dividend from financial aid leveraging strategies (i.e., rising discount rates)