Tuesday Morning Learning Opps

How to Run a College: Re-imagining the Higher Education Economic Model

  • Tuesday, July 24
  • 08:00 AM - 10:00 AM
  • Long Beach Conv Center
  • Level 1, 103AB
  • FIN


Jacalyn Askin

Senior Fellow, Finance and Campus Management


Washington, District of Columbia


Consumer and political dissatisfaction over high sticker prices, minimal—or no—increases in net tuition, fundraising and endowment limitations, and other stress points signal the need for systemic institutional change in American higher education. Panelists will discuss their belief that, while the sky may not be falling, American colleges and universities operate under an archaic financial model. They propose comprehensive reviews of shared governance, enrollment, advancement, marketing and communications, academic and student life, technology, and cross-college and town/gown collaborations to determine what works and what must change. Specifically, they will look at how best to preserve an institution’s history and culture while looking for efficiencies, economies of scale, new opportunities, and the redeployment of underutilized assets, such as real estate, and reimagining how to support the academic and student life programs.

Learning Objectives

  • Visualize new operating models that explicitly link people, programs, and facilities.
  • Translate public and consumer sentiment into how colleges and universities price, market, and communicate their value proposition.
  • Create basic efficiencies, economies of scale, and better use of undervalued assets.