Monday Afternoon Learning Opps

Using Price and Strategic Investments to Drive Demand

  • Monday, July 23
  • 03:15 PM - 04:30 PM
  • Long Beach Conv Center
  • Level 1, 104A
  • MS


Flip the conversation around tuition resets and address overall pricing strategy. Examine strategic revenue-generation investments and price-reduction approaches—including tuition resets, income-contingent loans, and such non-monetary initiatives as curriculum and housing. The presenters will focus on using a market-informed approach as the basis for making key strategic and financial decisions that optimize return on investment. They’ll explore why an institution might consider revising its pricing strategy versus other strategic actions and investments, consider the impact of these changes on an institution’s competitive position, and pose key questions institutions should answer before implementing bold and financially risky changes.

Learning Objectives

  • Examine current trends in pricing and aid strategies and their potential impact.
  • Understand the idiosyncratic nature of tuition pricing and why an institution should approach pricing with an understanding of its unique market dynamics.
  • Create a roadmap for how your institution can implement a strategy of optimizing strategic initiatives, price, and aid to reach critical net tuition revenue goals.