Monday Morning Learning Opps

Gray Associates Corporate Showcase

Using Financial and Market Data to Decide Which Programs to Start, Stop, Sustain, or Grow

  • Monday, July 23
  • 08:15 AM - 09:30 AM
  • Long Beach Conv Center
  • Level 2, 203BC
  • MS

Speakers

Robert Atkins

Chief Executive Officer

Gray Associates, Inc.

Concord, Massachusetts

Karen Whitney

Chief Financial Officer

Northcentral University

San Diego, California

Description

Learn how to analyze program margins and markets and lead the restructuring of your institution's program portfolio. The speakers will discuss how to free-up funds trapped in failing programs and invest in current or new programs with the potential to increase enrollment and improve the institution's financial health. They will provide a data structure that can capture direct program costs and revenue while shedding light on many other issues, then explain how to combine this information with market data to assess the viability of current and potential programs.

Learning Objectives

  • Discover the best sources of data on the markets for academic programs, including information on student demand, competition, and employment opportunities.
  • Manage the analysis of program revenue, cost, and margins.
  • Facilitate an efficient process that brings together relevant data, faculty, and administrators to make sound program decisions.