Tuesday Morning Learning Opps

Not Just for Athletics: Deriving Revenue from Campuswide Corporate Sponsorships

  • Tuesday, July 24
  • 08:00 AM - 10:00 AM
  • Long Beach Conv Center
  • Level 1, 103C
  • MS


David Almy


Principal, ADC Partners

Alameda, California

Colin Donahue

Vice President for Administration and Finance & CFO

California State University, Northridge

Northridge, California

Heather Hunter

Executive Director, UC Davis Preferred Partnership Program

University of California, Davis

Davis, California


Corporate sponsorship and its associated revenue have long been the domain of university athletic departments. Sponsors, however, are looking for innovative ways to create significant, impactful partnerships campus wide. In this session, presenters will examine the market forces driving this trend; describe the expansive partnership programs being created for departments, campuses, and university systems; and provide insight into how to balance revenue generation from sponsorship while addressing campus stakeholder concerns.

Learning Objectives

  • Analyze the process for creating and implementing sponsorship programs.
  • Evaluate the revenue potential of a campus-wide sponsorship program.
  • Examine how corporate marketers view the college market and set priorities for deciding how and where to make an investment.