Tuesday Afternoon Learning Opps

Successful Tuition Resets: Bold, Relevant Solutions in a Disruptive Marketplace

  • Tuesday, August 01
  • 01:45 PM - 03:00 PM
  • Minneapolis Conv Ctr
  • 208B
  • FIN


Carole Arwidson

VP/Director of Market Research

The Lawlor Group, Inc.

Eden Prairie, Minnesota

Laura Casamento


Utica College

Utica, New York

Jeffery Gates

Senior Vice President for Student Life & Enrollment Management

Utica College

Utica, New York

Eric LaMott

Provost and Chief Operating Officer

Concordia University St. Paul

St. Paul, Minnesota

John Lawlor

Principal & Founder

The Lawlor Group, Inc.

Eden Prairie, Minnesota


Tuition resets are not meant for most institutions—not because resets have been maligned by pundits who base their opinions on preconceived biases or implemented by institutions primarily as promotional tactics. Rather, the evolving higher education marketplace demands data-driven solutions, and not every institution is in the position to implement a tuition reset. Representatives of two institutions that did undertake a strategic initiative to reset tuition explain how they utilized market intelligence to devise intelligent solutions to unsustainable situations. Their results are getting attention—and pointing to a new paradigm for small private institutions.

Learning Objectives

  • Understand marketplace conditions and trends that serve as catalysts for considering a tuition reset.
  • Explore the financial variables that influence a potential tuition reset.
  • Review planning considerations that shape and influence pricing decisions.