Recruiting and Retaining Students in a Global Marketplace

  • Monday, July 31
  • 05:00 PM - 05:50 PM
  • Minneapolis Conv Ctr: 200B
  • Room: TBA
  • SK


Jonathan Preciado

Director, Consumer Insights and Quality of Life Research


Woodland Park, New Jersey

Ken Steele

Chief Futurist

Eduvation Inc.

London, Ontario


Bring your smartphone or tablet to participate in real-time online polling.

Knowing they will soon enter the global economy, today’s students seek opportunities to broaden their exposure to different cultures and backgrounds. In North America, attracting and retaining international students can contribute significantly to an institution’s financial performance, as well as its reputation and perceived brand value. International students, however, often face unique challenges: language barriers, cultural differences, and difficulties assimilating to a new environment far from home—all in addition to a rigorous course load. In this interactive roundtable discussion, the group will explore the student journey and quality of life indicators that help international students transition to campus life by providing some familiarity and comforts of home while offering opportunities to make new connections. They’ll also share research, best practices, and promising innovations that can help your institution recruit and retain international students in today’s competitive, global marketplace.

Learning Objectives

  • Recognize the unique challenges related to the recruitment and retention of international students.
  • Examine the types of campus housing features and amenities that attract today’s international students.
  • Develop a holistic approach to addressing students’ needs at every point of their journey.