Sunday Mid-day Learning Opps

Tuition Pricing Strategies—Be Careful which Bandwagon You Jump on

  • Sunday, July 30
  • 02:00 PM - 03:15 PM
  • Minneapolis Conv Ctr
  • 205B
  • FIN


J. Craig Goebel


Art & Science Group

Baltimore, Maryland

John Sweeney

Senior Vice President for Finance and Business/CFO

Providence College

Providence, Rhode Island


Mounting concern about the high-tuition, high-aid model has prompted many institutions to consider switching to a low-tuition, low-aid strategy. But one pricing strategy does not fit all institutions. Each model can have profoundly different enrollment and financial consequences. In this session, speakers will present institutional case studies, review different options for setting pricing policies, and consider the implications of various models.

Learning Objectives

  • Explore ways to use market-based tools to gain a competitive advantage.
  • Discover how market-informed strategic management of pricing and financial aid demands can drive net tuition revenue.
  • Employ data analyses and institutional variables to more accurately influence your tuition pricing models.