Monday Morning Learning Opps

Innovating Business Models for Financial Sustainability

  • Monday, July 31
  • 08:30 AM - 09:45 AM
  • Minneapolis Conv Ctr
  • 211B
  • MS


Robert Brodnick


Strategic Initiatives

Colfax, California

Donald Norris


Strategic Initiatives, Inc.

Herndon, Virginia

Sara Winchester

Executive Vice President of Finance and Administration

Ocean County College

Toms River, New Jersey


Designed for running an enterprise, business models encompass operations; generating revenues; defining customers, markets, products, and services; and financial management details. The Business Model Canvas—developed by Alex Osterwalder, Yves Pigneur, and a host of collaborators—is one tool for assessing current business models and creating innovative variations that better meet emerging value propositions for stakeholders. It also helps assess and refine innovative ventures so they generate the new net revenues needed to achieve financial sustainability. The speakers will discuss business model innovation, offer a brief tutorial on using elements of the Business Model Canvas (tailored to fit higher education), and walk participants through several case studies showing how institutions of higher education have used the BMC to implement innovative programs and business models.

Learning Objectives

  • Understand the importance of business model innovation in higher education and its capacity to enhance financial sustainability.
  • Articulate the elements and purpose of the Business Model Canvas.
  • Apply the Business Model Canvas to describe, diagnose, and optimize business model innovation in your institution.