Tuesday Morning Learning Opps

Is College Worth It? Communicating the Value of Higher Education

  • Tuesday, August 01
  • 09:00 AM - 10:15 AM
  • Minneapolis Conv Ctr
  • 102C
  • SK


Liz Clark

Senior Director, Federal Affairs


Washington, District of Columbia

Kellee Edmonds

Director, Communications and Marketing


Washington, District Of Columbia

Brian Mitchell


Academic Innovators

Boston, Massachusetts

Carrie Warick

Director of Policy and Advocacy

National College Access Network


Explore the general public’s changing attitudes about the relevance of higher education—and the disconnect between higher education leaders and American voters—from a former college president and contributing writer to the Washington Post. Understand how student debt and college costs have captured public attention in recent years and how prospective students, families, voters, and lawmakers are responding. NACUBO’s director of communications and marketing will share new NACUBO tools designed to help business officers reinvigorate the public understanding of the value of higher education.

Learning Objectives

  • Review public beliefs and attitudes toward higher education.
  • Assess how business officers can improve communication about value to the public.
  • Identify new tools to that will help tell your institution’s story.
  • Gain insight on how voter concerns are shaping federal tax and student aid policies.