John T Lawlor

Principal & Founder, The Lawlor Group, Inc. , Eden Prairie, Minnesota

John Lawlor, principal and founder of The Lawlor Group, is a veteran leader in higher education marketing and brings to the assignment a breadth of perspective and a depth of understanding for determining successful strategic brand and integrated marketing communications solutions. He has successfully worked with more than 250 private colleges during the course of a marketing career that spans over 35 years. A frequent speaker and presenter at national and regional professional meetings (American Association of Colleges & Universities, Council for Independent Colleges, Council for Advancement and Support of Education, NACUBO Future Leaders' Forum and National Association for College Admission Counseling), John has been interviewed numerous times by The New York Times, Los Angeles Times, USA Today, The Wall Street Journal, The Chronicle of Higher Education, and CASE Currents, as well as by various local and regional media. He is a past member of the CASE Industry Advisory Board, the American Marketing Association’s Higher Education Planning Council, and has served as a board member/board chair on multiple non-profit boards.