Bill Hall , PhD

President, Applied Policy Research, Inc. , Minneapolis, Minnesota

Having spent the last 40 years studying the intersection of higher education and the economy, Bill Hall is a pioneer in the application of pricing theory to higher ed. He holds a B.A. from St. John’s University (MN) and a Ph.D. from the University of Minnesota, where he first began looking at issues of cost and access. He advised the State of Minnesota on state support for both public and private higher education as research director of the state’s higher education agency. In the 1980’s he led the redesign of Minnesota’s state grant program through a concept of “Shared Responsibility” that is still largely in place today. In the 1990’s Bill served as policy advisor to the Lilly Endowment in Indianapolis for its $50 million public-private partnership administered through the State Student Assistance Commission of Indiana. Early consulting work also involved state agencies in Colorado and Tennessee.

Since 1986, Bill has served as founder and President of Applied Policy Research, Inc., a consulting firm that works primarily with private higher education institutions on policies affecting strategic pricing, net revenue and enrollment. His consulting has provided opportunities to test his pricing theory in the real world of college admissions. With a nation-wide clientele, Bill shares his knowledge of new developments and trends with APR clients, as well as organizations like the New American Colleges and Universities (NAC&U) and NACUBO.

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